Over the Moo is crowdfunding!

Over the Moo, is currently crowdfunding! Over the Moo has been listed with us for over a year and has been our top selling ice cream! They're bangin' bite-size bites pack a punch of flavour with every mouthful! You should try them if you have not already.
Over the Moo specialise in bite-sized, plant-based ice cream treats, offering a unique opportunity for investors to tap into a brand that can drive growth in the vegan ice cream market.  
 

The Rise of Vegan Ice Cream

There are all sorts of reasons why experts predict huge growth in the vegan ice cream sector.  More on more people are taking to a vegan diet - 1.1 million more in the UK along in 2023.  Even non vegans increasingly are changing their eating habits and Flexitarians are estimated to account for 42% of the adult population worldwide.  (source Euromonitor).  There has been media push back on the growth of plant based food but this is not supported by the facts.  A key driver in this is the growth if dairy and gluten intolerances - in the UK, 1 in 10 people suffer from lactose intolerance (source BUPA)

Over the Moo's Unique Offering

Over the Moo distinguishes itself by offering bite-sized vegan ice cream treats made with coconut milk and coated in dark chocolate. These indulgent yet guilt-free delights are available in flavours like vanilla, caramel, and brand-new chocolate! Each contains fewer than 30 calories per piece. Packaged in recyclable pouches, they cater to environmentally conscious consumers seeking convenient, portion-controlled snacks. 

Market Trends Favouring Bite-Sized Indulgences

The trend towards bite-sized snacking is gaining momentum, especially among health-conscious consumers who desire indulgence without overconsumption. Over the Moo's products align perfectly with this demand, offering a satisfying treat that supports portion control. Additionally, the brand's commitment to natural flavourings and gluten-free ingredients appeals to a broad audience seeking quality and transparency in their food choices.  Just by way of one example, 9 out of 10 Gen Z consumers eat at least one snack every day, opting for taste over quantity (source Mintel)

Conclusion 

We love seeing our listings grow and innovate the industry with new products. The whole MP team wishes Over the Moo all the best with their crowdfund. If you want to learn more head over to their page here.