Crack'd

HOW WE CAME TO BE.

Bit of a no brainer, to be honest. We've made a plant-based egg that acts, bakes and tastes just like an egg. But - and here's the good bit - it's not actually an egg.

Our story starts with us playing with recipes, sizing up the competition and spending far too long in supermarkets. Our chefs wanted a special something that had an egg's versatility, but was made, not laid.

Powdered eggs are for ration books, not creative cooks, so we had the idea of a liquid ready-to-pour alternative.

Not gonna lie, we might have lost count, but after about 46 different plant-protein sources we decided that peas worked best. It was love at first bite...the other vegetables haven't spoke to us since.

Enter stage right, the UK's first liquid vegan egg.